Comprehensive business profile as a powerful marketing tool: GE Consult offers its professional writing skills to all SMEs In the light of the colossal growth of start-ups and appreciable level of entrepreneurial activity in the country which has been
Read MoreBranding expert and CEO of GE Consult Fred Wu talks about branding, budgeting, strategy, implementation and why branding matters for small business as well. For most Asian regions, the word branding has been a big thing that large corporations, SMEs, marketers,
Read MoreThroughout my humbling decade-long consulting experience in GE Consult, countrywide and region wide, I learnt that the only thing that is constant nowadays is change. And you have to believe that change is the only constant that businesses of
Read MoreIn view of tremendous growing startup entrepreneurship and ecosystem in Malaysia for the past few years, particularly the tech, F&B and retail startups; startup entrepreneurs are now starting to create their very own business plans, whether for fund raising
Read MoreIn my decade-long experience, building a good business plan is always a challenging moment for many entrepreneurs, for any number of reasons. It’s indeed the reality that I had personally experienced myself when I was once a novice in
Read MoreWhen you think of great branding, would you think of Coca Cola, Nike and Adidas? Small businesses always see branding as a high cost investment when they imagine their initiatives with these iconic brands. Sometimes, it is just your
Read MoreBusiness plan is indeed a must-have business document for any kind of business, at any stage – whether a startup or an ailing one. Why? In my opinion, having a business plan is a simple act, an act that
Read MoreThere are tons of books and experts out there who can tell you the marketing strategies and how to build up your brand. However, branding is not a simple thing to do. Branding is not as just a project creating a unique
Read MoreFranchise, is a good alternative for entrepreneurs who wanted to start their own business. Consider starting a franchise business is literally less risky than starting a business from scratch particularly in nowadays ever-changing business conditions. Don’t get me wrong,
Read MoreIn my experience, entrepreneurial venture is not an overnight success, they are filled with mistakes and mishaps, continually probably. No matter how great your streetwise, bookwise or intuition in the business, you are bound to face problems and setbacks
Read More
