It's been great journey working with Malaysia Global Innovation & Creativity Centre (MaGIC) this year, and humbled involving in its Global Acceleration Program (GAP). Together we have been seeing aspiring local Startups making breakthroughs, finding ways to excel whatever
Read MoreUndoubted that small- and medium-sized enterprises (SMEs) will be the hardest hit from the current Covid-19 pandemic – GECB together with UUM-UYC, we are sharing the essential business survival guide for such crisis. Our GECB Partner Ms Buspah will
Read MoreThe issue of standardization and adaptation has been a highly debatable and researchable issue in global marketing strategy. Although there are number of factors impact whether an organization should or should not follow a concept of standardization or adaptation
Read MoreWhen examining the feasibility of a new business idea or a product, a widely known analytical framework called SWOT analysis can help business owners and managers to determine potential risks and returns. SWOT, part of the feasible studies we
Read MoreThere are countless of websites have been around ever since the booming Internet era, conservatively there are over 850 million websites worldwide as of December 2013, according to source. The question is, how to generate clicks for your web
Read MoreA company’s product life cycle (PLC) has a significant impact on decisions making when it comes to media planning as managers will make different marketing decisions at each stage in a product's life, for instance, from the beginning with
Read MoreA company profile is a synopsis of a company. It summarizes a company’s missions, vision, business models, management structures, core competencies and strategies that make up a business. Other key components of the company such as financials and operational
Read MoreAbstract This paper explored the importance of sustaining strategic fit in defining and influencing competitive strategies on nowadays’ for corporations. Further to the highlights of complexities of achieving strategic fit, I diagnosed and critically evaluated the strategic position of
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