Branding expert and CEO of GE Consult Fred Wu talks about branding, budgeting, strategy, implementation and why branding matters for small business as well. For most Asian regions, the word branding has been a big thing that large corporations, SMEs, marketers,
Read MoreBy Jess Lee Be it carpenters, plumbers, bakers or used car sellers, it’s learnt that technological shift has been so profound that ignoring the potential of social media channels like Facebook, Twitter or other platforms can be considered as
Read MoreHaving a brilliant business idea is sometimes harder than putting it into actionable plans, then what about going to market to compete as a new company nowadays, it could be frightening perhaps as the markets have been filled with
Read MoreBranding is one of the most important aspects of any business, big or small, traditional retail or online. An effective brand strategy gives you a competitive edge in increasing competitive markets nowadays. But what exactly does "branding" mean? How
Read MoreThe old chapter 2013 has ended, the new chapter 2014 has begun. One of the most exciting opportunities in 2014 for business is to inspire your customers, to build your brand with your customers. Here are five tips to
Read MoreThink of powerful and big corporations that are readily in your mind, for instance, Wal-Mart, General Electric, IBM, McDonald's and Apple. Most of us recognize their logos, know what they are selling and so on. For whatever businesses and
Read MoreGrowth – is one of those terms tossed around in the world of business. In short, growth means increase in the term of sales and ultimately revenue, in business. So, what are you going to do if sales growth
Read MoreBrand isn’t a project, it’s an ongoing process. I believe a business’s brand is an ongoing evolution. It is the central to your overall business strategy. I'm not simply talking about how it applies visually, but how it applies
Read Moreby Jess Lee Is mobile part of your marketing strategy? Undeniably, mobile marketing is important in today’s business world. That’s partially due to the fact that mobile sales particularly the smartphones are on the rise in Malaysia and the
Read MoreBy Kelvin Wong Whether you’re aware or not, Facebook has taken the marketing industry by storm due to its massive 900 active monthly users. The good news, for small business operators, is that signing up a Facebook account is
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