It's not enough if a company profile contains only the basic information about the company. And worse, an inexperienced or freelance writer was hired for the task. Here at GECB, we believe that a marketable company profile is a
Read MoreThe next big thing? Ever since the emergence of search engine and later the social media, the online marketing has become more sophisticated yet interesting, and challenging particularly in nowadays’ era of information where there is new software, new
Read MoreWhen you think of great branding, would you think of Coca Cola, Nike and Adidas? Small businesses always see branding as a high cost investment when they imagine their initiatives with these iconic brands. Sometimes, it is just your
Read MoreAs the new 2015 chapter has begun, it’s helpful for marketers like us to review past marketing performances as they will help set blueprint for the next twelve months. Resources are scarce, I always believe, therefore making decisions on
Read MoreThe year 2014 has finally come to an end, and the new chapter 2015 has arrived. Wondering if marketers of small and medium enterprises (SME) or large corporations have reviewed their marketing budgets and implementations this 2014, and more
Read MoreIn our observations at GE Consult, most taglines of SMEs are overcomplicated and worse, some have been overlooked. Ask yourself if you have ever seen a tagline on a company profile or a marketing brochure or even an online
Read MoreIn any industry or sector, in nowadays' sophisticated and overcrowded business ecosystem, not only the rivalry has become fierce but the need to adapt a continually-changing business climate has become a constant challenge. Believe it or not, arguably there
Read MoreIt has been a huge year for social media marketing, with constant new social networking platforms appearing from every corner, marketers and business owners should evidently define exactly where to commit their time and resources. And as we move
Read MoreStudies reveal that over 80% of clicks go to organic links on the search engine results when comes to online searches. In other words, it is extreme important for small and medium businesses to appear on the first page of the
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