Company Branding, it is one of the most important components of any business, whether such company is large or small, retail or construction, B2B (business-to-business) or B2C (business-to-consumer). A good and effective company branding strategy will give your company
Read MoreA good employer of choice means that people are eager to for your company. By all means, your company should receive unsolicited resume consistently, there are many people envy your employees to be able to work in your company,
Read MoreGE Consult was established in 2003 primarily involved in business plan consultancy in retail industry. Since then, we have worked with countless business owners, entrepreneurs, managers etc. locally and regionally. One thing we have observed was that actually there
Read MoreI have seen many companies and business owners, whether SME or large companies, do not really understand the key differences and relations between marketing and branding. It is misunderstood in many companies, what is even worse is that even
Read MoreWhen examining the feasibility of a new business idea or a product, a widely known analytical framework called SWOT analysis can help business owners and managers to determine potential risks and returns. SWOT, part of the feasible studies we
Read MoreAs the new 2015 chapter has begun, it’s helpful for marketers like us to review past marketing performances as they will help set blueprint for the next twelve months. Resources are scarce, I always believe, therefore making decisions on
Read MoreThe year 2014 has finally come to an end, and the new chapter 2015 has arrived. Wondering if marketers of small and medium enterprises (SME) or large corporations have reviewed their marketing budgets and implementations this 2014, and more
Read MoreIn general, total GST (or known as Goods & Service Tax) amount is paid by the taxable parties or individuals, of which it effectively paid across the value chain, through GST input credits and so on; businesses should not
Read MoreBy Jess Lee Be it carpenters, plumbers, bakers or used car sellers, it’s learnt that technological shift has been so profound that ignoring the potential of social media channels like Facebook, Twitter or other platforms can be considered as
Read MoreThey are definitely plenty of franchise opportunities out there nowadays, there are also various types available, be it the Food & Beverages (F&B), service-oriented or consumer goods. Undoubted, most franchisees would have gone online and filled out the initial
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