by Fred Victor With so-intense competitive business environment nowadays, how should a SME (small and medium enterprise) do in order to compete with larger organizations? What about in branding context, what should a SME do?Building a great brand may
Read MoreJust some years ago, Samsung was struggling to catch up in the electrical and electronic market, correct me if wrong. But now, the company makes more of them than anybody else in smart phone segment, more importantly, it has
Read MoreBranding is one of the most important aspects of any business, big or small, traditional retail or online. An effective brand strategy gives you a competitive edge in increasing competitive markets nowadays. But what exactly does "branding" mean? How
Read MoreA business plan is a written document of your business's future, a good small business plan defines exactly what you intend to achieve, and more importantly, how you plan to achieve. The following business plan guide has been provided
Read MoreThink of powerful and big corporations that are readily in your mind, for instance, Wal-Mart, General Electric, IBM, McDonald's and Apple. Most of us recognize their logos, know what they are selling and so on. For whatever businesses and
Read MoreStudies reveal that over 80% of clicks go to organic links on the search engine results when comes to online searches. In other words, it is extreme important for small and medium businesses to appear on the first page of the
Read MoreWe wish you and your family a healthy and wealthy Chinese New Year 2013. 迎春辭舊歲，洪福照无限。祝大家蛇年行好運！恭喜恭喜！
Read MoreSeriously, if you think you only need a business plan to go fishing for funding your business, you are going to make some mistakes. A business plan is actually a sea chart for any company, in other words, it
Read MoreBrand isn’t a project, it’s an ongoing process. I believe a business’s brand is an ongoing evolution. It is the central to your overall business strategy. I'm not simply talking about how it applies visually, but how it applies
Read MoreBy Kelvin Wong Whether you’re aware or not, Facebook has taken the marketing industry by storm due to its massive 900 active monthly users. The good news, for small business operators, is that signing up a Facebook account is
Read More
