April 24, 2012

By Kelvin Wong

Whether you’re aware or not, Facebook has taken the marketing industry by storm due to its massive 900 active monthly users. The good news, for small business operators, is that signing up a Facebook account is absolutely free, provided the purchasing of ads space.

Therefore, Facebook is definitely a good place to boost your business. It’s not just for small business as some big brands like Victoria Secret’s, with its more than 18 million Facebook fans (still counting) is excellent to explain why shouldn’t you leverage your business with the power of Facebook.

Here are some great ways to capitalize on the power of the social media network giants like Facebook.

ONE: Enable Share Content: Like, Share and Comment Plugins

Ensure every content you post has a Facebook “share” and “like” button. As long as your post gets dozens or even hundreds of likes, it will help to spread the word with the users’ friends. Besides, the Facebook comments plugin is another good thing to make it easy for users to comment and share those comments with their Facebook friends, immediately.

TWO: Run a Contest or Campaign

It’s undeniably that contests often result in a spike in traffic as well as likes. For instance, Victoria’s Secret wings marketing strategy on Facebook had enabled women to take pictures with 9 vintage Angel Wings displayed near the brand’s Soho store on Broadway. The wings were displayed in a manner to allow women (even though guys) to take a picture with them and the pictures were uploaded on the Victoria’s Secret Facebook page. So users were able to search their photo and tagged themselves so friends were able to see the lovely Angel winged picture showed on the Facebook wall and download it.

With this, it had helped Victoria Secret’s generating even more Facebook fans, circulations, readerships, and ultimate sales!

THREE: Integrate Facebook Connect Button into Your Website / Blog

By doing this, your website visitors can easily connect to Facebook with an easy click on the “connect” button, enabling you to maintain contact with potential customers


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