When you think of great branding, would you think of Coca Cola, Nike and Adidas? Small businesses always see branding as a high cost investment when they imagine their initiatives with these iconic brands. Sometimes, it is just your
Read MoreThere are tons of books and experts out there who can tell you the marketing strategies and how to build up your brand. However, branding is not a simple thing to do. Branding is not as just a project creating a unique
Read MoreFranchise, is a good alternative for entrepreneurs who wanted to start their own business. Consider starting a franchise business is literally less risky than starting a business from scratch particularly in nowadays ever-changing business conditions. Don’t get me wrong,
Read MoreWhether you are seeking for a bank loan, private investor or just intend to expand your business with your current resources, business plan is indeed a great tool to begin with. Business plan is actually an essential framework for
Read MoreIn our observations at GE Consult, most taglines of SMEs are overcomplicated and worse, some have been overlooked. Ask yourself if you have ever seen a tagline on a company profile or a marketing brochure or even an online
Read MoreIn any industry or sector, in nowadays' sophisticated and overcrowded business ecosystem, not only the rivalry has become fierce but the need to adapt a continually-changing business climate has become a constant challenge. Believe it or not, arguably there
Read MoreJust some years ago, Samsung was struggling to catch up in the electrical and electronic market, correct me if wrong. But now, the company makes more of them than anybody else in smart phone segment, more importantly, it has
Read MoreIt has been a huge year for social media marketing, with constant new social networking platforms appearing from every corner, marketers and business owners should evidently define exactly where to commit their time and resources. And as we move
Read MoreStudies reveal that over 80% of clicks go to organic links on the search engine results when comes to online searches. In other words, it is extreme important for small and medium businesses to appear on the first page of the
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