Company Branding, it is one of the most important components of any business, whether such company is large or small, retail or construction, B2B (business-to-business) or B2C (business-to-consumer). A good and effective company branding strategy will give your company a major edge in nowadays hyper competitive business environments. But what exactly does “company branding” mean? How does it affect a small and medium (SME) business like yours?
Think company branding, think company profile. Simply put, company profile represents the basics of company branding. In fact, your brand is your promise to your customer, it carefully explains what your customers can expect from your company, people, products, services and so on. It differentiates you from other competing players.
Ask yourself are you the expert in your industry? Are your products considered high quality? Are your services reliable? Is your experience a dependable one?
Don’t get me wrong, the foundation of your company branding is actually your logo. Later, your company profile, website and other marketing related materials should integrate your logo, communicating your company branding exceptionally.
But why company profile? Simple, company profile serves as a powerful marketing instrument to showcase your credibility that would need in your industry, makes you different from others. If your company profile is not “convincing” and “engaging” enough, it will not be able to appeal to the right audience. Let’s take a closer look at GE Consult’s company profile here.