Growth – is one of those terms tossed around in the world of business. In short, growth means increase in the term of sales and ultimately revenue, in business. So, what are you going to do if sales growth
Read MoreMalaysia has won the bid to host the World Marketing Summit (WMS) 2013. The WMS is aimed at creating a global alliance, a collaboration that unites the best minds from the corporate sphere, working in concert with the public
Read MoreI can describe the corporate strategy of Apple deployed should at least be the terms of incredibly clear-cut product differentiation. It is undeniably that new product development entails significant costs, and these costs are not only sunk but also
Read MoreBrand isn’t a project, it’s an ongoing process. I believe a business’s brand is an ongoing evolution. It is the central to your overall business strategy. I'm not simply talking about how it applies visually, but how it applies
Read Moreby Jess Lee Is mobile part of your marketing strategy? Undeniably, mobile marketing is important in today’s business world. That’s partially due to the fact that mobile sales particularly the smartphones are on the rise in Malaysia and the
Read MoreBy Kelvin Wong Whether you’re aware or not, Facebook has taken the marketing industry by storm due to its massive 900 active monthly users. The good news, for small business operators, is that signing up a Facebook account is
Read MoreConsider pursuing your own business? You’d wonder as there are plenty options out there. Online or brick-and-mortar? Which type would be the best fit for your background, skill sets and passion? Initial capital to fund the business would be
Read Moreby Jess Lee Consider pursuing your own business? You’d wonder as there are plenty options out there. Online or brick-and-mortar? Which type would be the best fit for your background, skill sets and passion? Initial capital to fund the
Read MoreIn today’s growing business online promotion and social media consumptions, one can never ignore to go for a prolific company profile as it’s one of the most vital pre-requisite for any business establishment. Company profile speaks about your company,
Read MoreToday, the emerging markets play as the significant role – as the engine for world's economic growth, as the source of talent and ground-breaking approaches to the business world. Therefore, taking advantage of these emerging-market opportunities requires nowadays’ company’s
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