Throughout my humbling decade-long consulting experience in GE Consult, countrywide and region wide, I learnt that the only thing that is constant nowadays is change. And you have to believe that change is the only constant that businesses of
Read MoreWhen you think of great branding, would you think of Coca Cola, Nike and Adidas? Small businesses always see branding as a high cost investment when they imagine their initiatives with these iconic brands. Sometimes, it is just your
Read MoreBusiness plan is indeed a must-have business document for any kind of business, at any stage – whether a startup or an ailing one. Why? In my opinion, having a business plan is a simple act, an act that
Read MoreThere are tons of books and experts out there who can tell you the marketing strategies and how to build up your brand. However, branding is not a simple thing to do. Branding is not as just a project creating a unique
Read MoreFranchise, is a good alternative for entrepreneurs who wanted to start their own business. Consider starting a franchise business is literally less risky than starting a business from scratch particularly in nowadays ever-changing business conditions. Don’t get me wrong,
Read MoreIn my experience, entrepreneurial venture is not an overnight success, they are filled with mistakes and mishaps, continually probably. No matter how great your streetwise, bookwise or intuition in the business, you are bound to face problems and setbacks
Read MoreCompany Branding, it is one of the most important components of any business, whether such company is large or small, retail or construction, B2B (business-to-business) or B2C (business-to-consumer). A good and effective company branding strategy will give your company
Read MoreA good employer of choice means that people are eager to for your company. By all means, your company should receive unsolicited resume consistently, there are many people envy your employees to be able to work in your company,
Read MoreGE Consult was established in 2003 primarily involved in business plan consultancy in retail industry. Since then, we have worked with countless business owners, entrepreneurs, managers etc. locally and regionally. One thing we have observed was that actually there
Read MoreI have seen many companies and business owners, whether SME or large companies, do not really understand the key differences and relations between marketing and branding. It is misunderstood in many companies, what is even worse is that even
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