According to a recent SME survey conducted in Malaysia, there are surprisingly 70% of SMEs in Malaysia have yet owned a website. A survey conducted by the Association Chinese Chambers of Commerce & Industry of Malaysia (ACCCIM) also revealed
Read MoreWhether you are starting a business from scratch, intend to expand your business, building an entire new division or seek funding from banks or angel investors, a well-crafted business plan is needed to help achieve your business goals. Perhaps,
Read MoreIn our observations at GE Consult, most taglines of SMEs are overcomplicated and worse, some have been overlooked. Ask yourself if you have ever seen a tagline on a company profile or a marketing brochure or even an online
Read MoreIn any industry or sector, in nowadays' sophisticated and overcrowded business ecosystem, not only the rivalry has become fierce but the need to adapt a continually-changing business climate has become a constant challenge. Believe it or not, arguably there
Read Moreby Fred Victor With so-intense competitive business environment nowadays, how should a SME (small and medium enterprise) do in order to compete with larger organizations? What about in branding context, what should a SME do?Building a great brand may
Read MoreJust some years ago, Samsung was struggling to catch up in the electrical and electronic market, correct me if wrong. But now, the company makes more of them than anybody else in smart phone segment, more importantly, it has
Read MoreBranding is one of the most important aspects of any business, big or small, traditional retail or online. An effective brand strategy gives you a competitive edge in increasing competitive markets nowadays. But what exactly does "branding" mean? How
Read MoreThe old chapter 2013 has ended, the new chapter 2014 has begun. One of the most exciting opportunities in 2014 for business is to inspire your customers, to build your brand with your customers. Here are five tips to
Read MoreIt has been a huge year for social media marketing, with constant new social networking platforms appearing from every corner, marketers and business owners should evidently define exactly where to commit their time and resources. And as we move
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