It's not enough if a company profile contains only the basic information about the company. And worse, an inexperienced or freelance writer was hired for the task. Here at GECB, we believe that a marketable company profile is a
Read MoreComprehensive business profile as a powerful marketing tool: GE Consult offers its professional writing skills to all SMEs In the light of the colossal growth of start-ups and appreciable level of entrepreneurial activity in the country which has been
Read MoreBranding expert and CEO of GE Consult Fred Wu talks about branding, budgeting, strategy, implementation and why branding matters for small business as well. For most Asian regions, the word branding has been a big thing that large corporations, SMEs, marketers,
Read MoreWhen you think of great branding, would you think of Coca Cola, Nike and Adidas? Small businesses always see branding as a high cost investment when they imagine their initiatives with these iconic brands. Sometimes, it is just your
Read MoreThere are tons of books and experts out there who can tell you the marketing strategies and how to build up your brand. However, branding is not a simple thing to do. Branding is not as just a project creating a unique
Read MoreCompany Branding, it is one of the most important components of any business, whether such company is large or small, retail or construction, B2B (business-to-business) or B2C (business-to-consumer). A good and effective company branding strategy will give your company
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