Our CEO Dr Fred was finally back in action … back to school. It’s indeed gratifying to see many undergraduates across universities to come together – learning and competing tirelessly. We were so humbled that Dr Fred was part
Read MoreThe seemingly inexorable march of new technology has turned telecommunications industry particularly mobile devices to become one of the most cost and time effective channels to reach customers nowadays. According to Regalix Research, many marketers adopt mobile website and mobile
Read MoreThe next big thing? Ever since the emergence of search engine and later the social media, the online marketing has become more sophisticated yet interesting, and challenging particularly in nowadays’ era of information where there is new software, new
Read MoreThroughout my decade-long startup and SME consulting in Malaysia and other regions, including the Asian markets, European segments etc., I learned that every success business is not built on success alone, it is built fundamentally on failures. I also
Read MoreAspired to be the next successful young entrepreneur? Are you prepared for the entrepreneur life you want to? In today’s intensely competitive business situation, starting a business can be nerve-racking and wildly-fulfilling, in my opinion. Having been downs and
Read MoreBranding expert and CEO of GE Consult Fred Wu talks about branding, budgeting, strategy, implementation and why branding matters for small business as well. For most Asian regions, the word branding has been a big thing that large corporations, SMEs, marketers,
Read MoreIn view of tremendous growing startup entrepreneurship and ecosystem in Malaysia for the past few years, particularly the tech, F&B and retail startups; startup entrepreneurs are now starting to create their very own business plans, whether for fund raising
Read MoreWhen you think of great branding, would you think of Coca Cola, Nike and Adidas? Small businesses always see branding as a high cost investment when they imagine their initiatives with these iconic brands. Sometimes, it is just your
Read MoreBusiness plan is indeed a must-have business document for any kind of business, at any stage – whether a startup or an ailing one. Why? In my opinion, having a business plan is a simple act, an act that
Read MoreThere are tons of books and experts out there who can tell you the marketing strategies and how to build up your brand. However, branding is not a simple thing to do. Branding is not as just a project creating a unique
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