A company’s product life cycle (PLC) has a significant impact on decisions making when it comes to media planning as managers will make different marketing decisions at each stage in a product's life, for instance, from the beginning with
Read MoreCreating a business plan is a crucial and valuable exercise whether you're planning to raise funding or not, because the process will trigger useful questions, and help guiding your strategy and structure your business effectively. Let’s find out my
Read MoreA company profile is a synopsis of a company. It summarizes a company’s missions, vision, business models, management structures, core competencies and strategies that make up a business. Other key components of the company such as financials and operational
Read MoreGrowth – is one of those terms tossed around in the world of business. In short, growth means increase in the term of sales and ultimately revenue, in business. So, what are you going to do if sales growth
Read MoreConsumption of online video is on the rise, and it’s still counting! To date, YouTube is undeniably the largest video sharing site, with the incredible 2 billion streams per day, making YouTube the definite place for getting your promo
Read MoreMalaysia has won the bid to host the World Marketing Summit (WMS) 2013. The WMS is aimed at creating a global alliance, a collaboration that unites the best minds from the corporate sphere, working in concert with the public
Read MoreI can describe the corporate strategy of Apple deployed should at least be the terms of incredibly clear-cut product differentiation. It is undeniably that new product development entails significant costs, and these costs are not only sunk but also
Read MoreBrand isn’t a project, it’s an ongoing process. I believe a business’s brand is an ongoing evolution. It is the central to your overall business strategy. I'm not simply talking about how it applies visually, but how it applies
Read Moreby Jess Lee Is mobile part of your marketing strategy? Undeniably, mobile marketing is important in today’s business world. That’s partially due to the fact that mobile sales particularly the smartphones are on the rise in Malaysia and the
Read MoreBy Kelvin Wong Whether you’re aware or not, Facebook has taken the marketing industry by storm due to its massive 900 active monthly users. The good news, for small business operators, is that signing up a Facebook account is
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