Brand isn’t a project, it’s an ongoing process. I believe a business’s brand is an ongoing evolution. It is the central to your overall business strategy. I'm not simply talking about how it applies visually, but how it applies
Read Moreby Jess Lee Is mobile part of your marketing strategy? Undeniably, mobile marketing is important in today’s business world. That’s partially due to the fact that mobile sales particularly the smartphones are on the rise in Malaysia and the
Read MoreBy Kelvin Wong Whether you’re aware or not, Facebook has taken the marketing industry by storm due to its massive 900 active monthly users. The good news, for small business operators, is that signing up a Facebook account is
Read MoreConsider pursuing your own business? You’d wonder as there are plenty options out there. Online or brick-and-mortar? Which type would be the best fit for your background, skill sets and passion? Initial capital to fund the business would be
Read Moreby Jess Lee Consider pursuing your own business? You’d wonder as there are plenty options out there. Online or brick-and-mortar? Which type would be the best fit for your background, skill sets and passion? Initial capital to fund the
Read MoreToday, the emerging markets play as the significant role – as the engine for world's economic growth, as the source of talent and ground-breaking approaches to the business world. Therefore, taking advantage of these emerging-market opportunities requires nowadays’ company’s
Read Moreby Kelvin Wong Today, the emerging markets play as the significant role – as the engine for world's economic growth, as the source of talent and ground-breaking approaches to the business world. Therefore, taking advantage of these emerging-market opportunities
Read MoreBe it carpenters, plumbers, bakers or used car sellers, it’s learnt that technological shift has been so profound that ignoring the potential of social media channels like Facebook, Twitter or other platforms can be considered as irrelevance, in responding
Read MoreA big shift is taking place in Malaysia’s home-based Internet business. Gone are the days when home business was often a dubious multi-level marketing scheme. That’s not the case for now! Today top entrepreneurs like Warren Buffet, Donald Trump
Read MoreAs we all know, a new tax system will be implemented soon which is the goods and services tax (GST). The latter is rumored that it would take place in mid 2011. However, we still believe that most Malaysians
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