I can describe the corporate strategy of Apple deployed should at least be the terms of incredibly clear-cut product differentiation. It is undeniably that new product development entails significant costs, and these costs are not only sunk but also
Read MoreBrand isn’t a project, it’s an ongoing process. I believe a business’s brand is an ongoing evolution. It is the central to your overall business strategy. I'm not simply talking about how it applies visually, but how it applies
Read Moreby Jess Lee Is mobile part of your marketing strategy? Undeniably, mobile marketing is important in today’s business world. That’s partially due to the fact that mobile sales particularly the smartphones are on the rise in Malaysia and the
Read MoreBy Kelvin Wong Whether you’re aware or not, Facebook has taken the marketing industry by storm due to its massive 900 active monthly users. The good news, for small business operators, is that signing up a Facebook account is
Read MoreWhether you like it or not, Word-of-mouth (WOM) marketing is still the most effective way to draw attention to your business. A recent market study by Sitel shows that only 28.7% of Gen-Y makes purchase decisions based on what
Read MoreTwitter is a tool for "micro-blogging" or posting very short updates, comments or thoughts which often called “tweets” in the Twitter environment. Twitter has been designed to be very compatible with mobile phones through text messages, so each update
Read MoreBusinesses, whether big of small, that succeed or fail isn’t a big thing nowadays. But, what happens to the entrepreneurs when their businesses are gone? Yes, the answer is that they will be able to regain momentum quickly if
Read MoreWithout a strong presence on the social media like Blog or Facebook, your business may seem as well not exist. Probably, you should start thinking about getting your feet in the world of social media marketing. Believe it or
Read MoreConsider pursuing your own business? You’d wonder as there are plenty options out there. Online or brick-and-mortar? Which type would be the best fit for your background, skill sets and passion? Initial capital to fund the business would be
Read Moreby Jess Lee Consider pursuing your own business? You’d wonder as there are plenty options out there. Online or brick-and-mortar? Which type would be the best fit for your background, skill sets and passion? Initial capital to fund the
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