GONG XI FA CAI 2013
We wish you and your family a healthy and wealthy Chinese New Year 2013. 迎春辭舊歲，洪福照无限。祝大家蛇年行好運！恭喜恭喜！
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GANGNAM STYLE BUSINESS PLAN – GEC BUSINESS REVIEW
PSY, a 34-year-old South Korean rapper with a fun-filled horse riding dance, brought central Seoul to a standstill last week as he gave a free concert for 80,000 adoring fans. The municipal authorities allowed the concert to take place
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Seriously, if you think you only need a business plan to go fishing for funding your business, you are going to make some mistakes. A business plan is actually a sea chart for any company, in other words, it
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A company’s product life cycle (PLC) has a significant impact on decisions making when it comes to media planning as managers will make different marketing decisions at each stage in a product's life, for instance, from the beginning with
Read MoreEFFECTIVE BUSINESS PLAN FOR ANGEL INVESTORS – GEC BUSINESS REVIEW
Creating a business plan is a crucial and valuable exercise whether you're planning to raise funding or not, because the process will trigger useful questions, and help guiding your strategy and structure your business effectively. Let’s find out my
Read MoreTOP 5 COMPANY PROFILE MAKEOVER TIPS – GEC BUSINESS REVIEW
A company profile is a synopsis of a company. It summarizes a company’s missions, vision, business models, management structures, core competencies and strategies that make up a business. Other key components of the company such as financials and operational
Read MoreHOW TO GROW YOUR BUSINESS ONLINE IN A RECESSION – GEC BUSINESS REVIEW
Growth – is one of those terms tossed around in the world of business. In short, growth means increase in the term of sales and ultimately revenue, in business. So, what are you going to do if sales growth
Read MoreVIDEO MARKETING, THE NEW AGE MARKETING – GEC BUSINESS REVIEW
Consumption of online video is on the rise, and it’s still counting! To date, YouTube is undeniably the largest video sharing site, with the incredible 2 billion streams per day, making YouTube the definite place for getting your promo
Read MoreMALAYSIA TO HOST WORLD MARKETING SUMMIT 2013
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Read MoreApple’s Product Differentiation Strategy “Conquers” Porter’s Five Forces – GEC Business Review
I can describe the corporate strategy of Apple deployed should at least be the terms of incredibly clear-cut product differentiation. It is undeniably that new product development entails significant costs, and these costs are not only sunk but also
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