The issue of standardization and adaptation has been a highly debatable and researchable issue in global marketing strategy. Although there are number of factors impact whether an organization should or should not follow a concept of standardization or adaptation
Read MoreThe seemingly inexorable march of new technology has turned telecommunications industry particularly mobile devices to become one of the most cost and time effective channels to reach customers nowadays. According to Regalix Research, many marketers adopt mobile website and mobile
Read MoreConsumption of online video is on the rise, and it’s still counting! To date, YouTube is undeniably the largest video sharing site, with the incredible 2 billion streams per day, making YouTube the definite place for getting your promo
Read MoreI can describe the corporate strategy of Apple deployed should at least be the terms of incredibly clear-cut product differentiation. It is undeniably that new product development entails significant costs, and these costs are not only sunk but also
Read MoreTwitter is a tool for "micro-blogging" or posting very short updates, comments or thoughts which often called “tweets” in the Twitter environment. Twitter has been designed to be very compatible with mobile phones through text messages, so each update
Read MoreWithout a strong presence on the social media like Blog or Facebook, your business may seem as well not exist. Probably, you should start thinking about getting your feet in the world of social media marketing. Believe it or
Read MoreDeveloping a successful internet marketing strategy is imperial for an online business success. To achieve this, you should develop and implement a strategic plan that includes the following: Unique product/service A website designed specifically to sell Killer marketing strategies
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