Undoubted that small- and medium-sized enterprises (SMEs) will be the hardest hit from the current Covid-19 pandemic – GECB together with UUM-UYC, we are sharing the essential business survival guide for such crisis. Our GECB Partner Ms Buspah will
Read MoreThe issue of standardization and adaptation has been a highly debatable and researchable issue in global marketing strategy. Although there are number of factors impact whether an organization should or should not follow a concept of standardization or adaptation
Read MoreThroughout my decade-long startup and SME consulting in Malaysia and other regions, including the Asian markets, European segments etc., I learned that every success business is not built on success alone, it is built fundamentally on failures. I also
Read MoreThere are countless of websites have been around ever since the booming Internet era, conservatively there are over 850 million websites worldwide as of December 2013, according to source. The question is, how to generate clicks for your web
Read MoreConsumption of online video is on the rise, and it’s still counting! To date, YouTube is undeniably the largest video sharing site, with the incredible 2 billion streams per day, making YouTube the definite place for getting your promo
Read MoreWhether you like it or not, Word-of-mouth (WOM) marketing is still the most effective way to draw attention to your business. A recent market study by Sitel shows that only 28.7% of Gen-Y makes purchase decisions based on what
Read MoreTwitter is a tool for "micro-blogging" or posting very short updates, comments or thoughts which often called “tweets” in the Twitter environment. Twitter has been designed to be very compatible with mobile phones through text messages, so each update
Read MoreWithout a strong presence on the social media like Blog or Facebook, your business may seem as well not exist. Probably, you should start thinking about getting your feet in the world of social media marketing. Believe it or
Read MoreDeveloping a successful internet marketing strategy is imperial for an online business success. To achieve this, you should develop and implement a strategic plan that includes the following: Unique product/service A website designed specifically to sell Killer marketing strategies
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